对成都建设国际体育赛事名城的思考  

Thoughts on Chengdu Building a Famous International Sports Even t City

作　　者：秦丽雯 邱硕立[1] Qin Liwen;QIU Shuoli(College of physical education,Sichuan University,Chengdu,Sichuan Province,610065)

机构地区：[1]四川大学体育学院,四川成都610065

出　　处：《当代体育科技》2020年第17期191-191,193,共2页Contemporary Sports Technology

摘　　要：采用文献资料等方法,结合成都发展战略及近年体育赛事发展状况对成都赛事名城的建设原因、现有基础及现实困境进行研究,思考未来走向。主要问题包括赛事数量、种类多,但缺乏整体规划;赛事运营体系不完善,市场化运作水平不高;市民赛事参与度不高,城市的赛事氛围不浓。基于此提出未来走向:准确定位,长远规划;发掘本土文化,打造成都特色;引进人才孵化企业,完善赛事营销体系。By means of literature document method,combined with the development strategy of Chengdu and the development status of sports events in recent years,this paper studies the reasons for the construction of the famous sports city in Chengdu,the existing basis and the current predicament,and considers the future trend.The main problems include the number and variety of events,but lack of overall planning.The events operation system is not perfect and the market operation level is not high.The participation of citizens in events is not high,and the atmosphere of competitions in city is not strong.Based on this,the future trend is proposed:Accurate positioning and long-term planning;Explore local culture and create Chengdu's characteristics;Introducing talents to incubate enterprises and improving the competition marketing system.

关 键 词：成都 国际体育赛事名城 城市发展 

分 类 号：G80-05[文化科学—运动人体科学]