新时期我国体育经济产业发展现状与对策研究  

Research on the current situation and countermeasures of the development of China’s sports economic industry in the new era

作　　者：赵东明[1] ZHAO Dongming(Guizhou University of Finance and Economics,Guiyang,Guizhou Province,550004)

机构地区：[1]贵州财经大学,贵州贵阳550004

出　　处：《当代体育科技》2020年第16期189-190,共2页Contemporary Sports Technology

摘　　要：体育事业发展水平不仅能够在很大程度上反映国民的体质健康水平,同时也能反映一个国家实力的强弱。因此,我国开始越来越关注体育产业的发展。在新的历史时期,全球体育经济产业发展呈现出逐渐放缓的趋势,而我国体育经济产业的发展也面临着诸多机遇与挑战。本文对当前我国体育经济产业的发展现状进行审视,寻找出其中存在的主要问题,并以此为基础,提出相应的发展对策,以更好地应对复杂的国际体育发展形势,从而为我国体育经济产业的健康蓬勃发展提供一定的理论参考。The development level of sports can not only reflect the national physical health level to a great extent,but also reflect the strength of a country.Therefore,China began to pay more and more attention to the development of sports industry.In the new historical period,the development of the global sports economy industry is showing a gradual slowing trend,while the development of China’s sports economy industry is also facing many opportunities and challenges.This paper examines the current development of China’s sports economic industry,finds out the main problems existing in it,and based on this,puts forward corresponding development countermeasures to better cope with the complex international sports development situation,thus providing certain theoretical reference for the healthy and vigorous development of China’s sports economic industry.

关 键 词：新时期 体育经济产业 发展现状 对策 

分 类 号：G861[文化科学—体育训练]