航空运输企业客运价格策略制定研究--基于国内民航市场结构的分析  

Study on the formulation of passenger transport price strategy for air transport enterprises--Analysis based on domestic Civil Aviation market structure

作　　者：陆东 

机构地区：[1]上海民航职业技术学院

出　　处：《价格理论与实践》2020年第4期140-143,178,共5页Price:Theory & Practice

基　　金：民航科技创新教学资源库民航运价研究。

摘　　要：我国民航在历经多次体制改革和行业政策调整后,逐步形成了统一开放、竞争有序的市场体系。本文从市场集中度和市场占有率角度分析我国民航市场结构特征,认为我国国内航空运输市场为寡头市场。然而,随着市场进一步开放,竞争日趋激烈。对航空运输企业而言,在其主营成本不能在短期降低的情况下,通过深化价格差异化、完善价格均衡、细化航线需求弹性及拓展代码共享航空运输企业间的价格转移方式等一系列措施,优化企业定价策略。China’s Civil Aviation has gradually formed a unified and open market system with orderly competition.There are many participants in the domestic air transport market,and the competition is fierce.For the air transport enterprises,the rigid cost of enterprises is affected by many factors,and the space for decline is limited.Then,the formulation of effective price strategy can increase the revenue source of air transport enterprises and obtain more profits.This paper studies the passenger transport price strategy of air transport enterprises from multiple perspectives,and gives corresponding suggestions.At the same time,it also points out the problems that should be paid attention to when making the price strategy.

关 键 词：航空运输业 市场结构 价格差异化 规避风险 价格策略 

分 类 号：F562.6[经济管理—产业经济]