女式连体泳衣领部造型感性评价  

Study of Kansei on Women’s One-piece Swimming Costumes Collar

作　　者：鲁丹丹 蒋晓文[1] 张西杨 Lu Dandan;Jiang Xiaowen;Zhang Xiyang(School of Apparel and Art Design,Xi’an Polytechnic University,Xi’an,Shaanxi 710048,China)

机构地区：[1]西安工程大学服装与艺术设计学院,陕西西安710048

出　　处：《天津纺织科技》2020年第3期26-29,共4页Tianjin Textile Science & Technology

基　　金：西安工程大学学位与研究生教育质量工程项目(13YZL07)。

摘　　要：为探讨消费者对连体泳衣领部造型的感性评价与需求,基于感性工学,运用语义差异法设计问卷,获取消费者对16款泳衣领部造型的感性评价,并利用Spss软件,对问卷结果进行因子分析。结果表明,泳衣领部造型的不同会造成消费者的感性评价差异;连体泳衣的领部造型可分为2个因子,分别是性格因子和场合因子;年龄在25~45岁这一阶段的消费群体偏好的领部造型特征为线条简洁、裸露面积少、低调保守、成熟稳重等,研究可为连体泳衣设计提供参考。In order to study the consumer’s perceptual assessment and demands of women’s one-piece swimming costumes collar, based on the theory of Kansei engineering, the semantic differential was adopted to design questionnaire to obtain users’ kansei values. Then the Spss software was used to analyze the data of questionnaire result by factors analysis. The results show that consumer’s perceptual assessment was different because of the difference of one-piece swimming costumes collar. The perceptual factors influencing the collar type design of women ’s one-piece swimming costumes are character factor and occasion factor. The collar shape of consumer groups aged between 25 years old and 45 years old is characterized by simple lines, less bare area, low key and conservative,mature and stable, and so on,which provides a reference for the design of one-piece swimming costumes.

关 键 词：连身泳衣 领部造型 感性工学 因子分析 语义差异法 

分 类 号：TS941.734[轻工技术与工程—服装设计与工程]