“行乞者”对国际游客旅游满意度的影响研究  

Study on the Impact of“Beggars”on International Tourists’Satisfaction Level

作　　者：乔光辉 张俊藐 白凯 鄢慧丽 QIAO Guanghui;ZHANG Junmiao;BAI Kai;YAN Huili(School of Tourism and Urban-Rural Planning,Zhejiang Gongshang University,Hangzhou 310018;School of Geographic Science and Tourism,Shanxi Normal University,Xi’an 710119;School of Tourism Management,Hainan University,Haikou 570228,China)

机构地区：[1]浙江工商大学旅游与城乡规划学院,浙江杭州310018 [2]陕西师范大学地理科学与旅游学院,陕西西安710119 [3]海南大学旅游管理学院,海南海口570228

出　　处：《旅游论坛》2020年第3期22-33,共12页Tourism Forum

基　　金：浙江省哲学社科规划课题成果基金(20NDJC097YB);访问学者教师专业发展项目(FX2019018)。

摘　　要：国际游客的满意度是入境旅游市场发展的重要衡量标准。而在很多旅游胜地,常常会看到行乞者的身影。国际游客在旅游地遇到乞丐时的态度和反应,以及行乞对国际游客旅游体验的影响对我国各地区尤其是入境旅游市场的开拓及政策制定有着重要意义。利用类型分析法、因子分析和回归分析等方法,对前往中国内地旅游的国际游客展开问卷调查。结果表明:传统意义上的乞丐骚扰被视作最为普遍的旅游风险行为。然而,国际游客对不同的乞丐类别有着不同的反应态度,比如乞丐艺人。同时,相较亚洲游客,西方国家游客往往会被当作行乞对象的主要目标人群。在中国内地最为常见的乞丐类型为老人乞丐,然而传统的行乞方式逐渐被新型方式代替,例如故事型乞丐。行乞对积极情绪态度因子的国际游客的旅游满意度有显著影响,而对消极情绪态度因子的国际游客虽有影响,但不显著;行乞对积极情绪态度因子的国际游客的将来行为决策有显著影响,而对消极情绪态度因子的国际游客没有影响。本研究是一个探索性的研究领域,游客与乞丐互动行为的视角是一个崭新的研究方向。并且,"乞丐"定义的变化,如何引导街头艺人型乞丐使之成为旅游地的吸引物,这是一个重要的问题。The satisfaction of international tourists has become an important measure of the development of inbound tourism market.In tourism destinations,beggars are often seen.Begging is not a unique phenomenon in developing countries,but also prevalent in developed countries.Tourist’s perceiving travel risk in tourism destinations can be divided into five types:harassment,property damage,right damage,sexual harassment and violence damage.And harassment emphasizes the risk of beggars’harassment.The attitudes and reactions of international tourists when they encounter beggars,as well as the impact of begging on international tourists’tourism satisfaction are significantly important to the tourism market development and policy-making,especially the inbound tourism market.Adopting typological analysis,factor analysis and regression analysis,this paper chooses a sample population of international tourists in China.The extension of the definition of beggars makes the classification of beggars more diversified,and the attitude towards beggars will be changed a lot.Especially,attitudes of international tourists to‘Performance Beggars’is very positive,so how to make this type of beggars into the way to promote Chinese tradition and cultures is valuable.The future control and governance of beggars need the strategy that is a long-term combination of legal system and humanization.In this context,the purpose of this paper is to understand the interactive relationship between tourists and beggars,to verify whether encountering beggars will affect international tourists’tourism satisfaction and recommendation of tourist destinations through the reaction between them.This study revealed that:Traditionally,the harassment of beggars is regarded as the most common travel risk behavior,however,international tourists have different attitudes towards different types of beggars,such as artist-beggar;At the same time,compared with Asian tourists,tourists from western countries are often regarded as the main target group by beggars;

关 键 词：行乞 国际游客 旅游满意度 游客行为 乞丐艺人 

分 类 号：F590.8[经济管理—旅游管理]