山西省“老字号”企业现状与发展趋势研究报告  

Research Report on the Current Situation and Development Trend of Time-honored Brands in Shanxi Province

作　　者：徐业鑫 黄孝东[2] XU Ye-xin;HUANG Xiao-dong(College of Public Administration,Shanxi Agricultural University)

机构地区：[1]山西农业大学公共管理学院 [2]山西大学哲学社会学学院

出　　处：《广西职业师范学院学报》2020年第2期53-60,共8页Journal of GuangXi Vocational Normal University

基　　金：山西省软科学研究一般项目“乡村振兴战略背景下山西省‘非遗旅游’资源开发研究”(编号:2018041020-5)的阶段性成果。

摘　　要：“老字号”蕴含着深厚的地方传统商业文化基因,是中国优秀传统文化的重要载体。文章通过对山西省“老字号”企业的调查分析,提炼和总结了山西省“老字号”企业的申请情况、地域分布、行业分布等特征,在深入剖析山西“老字号”整体特征和存在问题的基础上,指出了山西“老字号”企业的发展潜力与趋势。Time-honored brands contain profound gene of local traditional business culture.They are also important carriers of excellent Chinese traditional culture.This paper analyzes time-honored brands in Shanxi Province,abstracts and summarizes the application,regional distribution and industrial distribution of these enterprises.Based on the in-depth analysis of the overall characteristics and existing problems of time-honored brands in Shanxi,it then points out the development potential and trend of these enterprises.

关 键 词：山西省 “中华老字号” “三晋老字号” 

分 类 号：F721[经济管理—产业经济] F279.2