泰州大学生文化消费特征研究  

Research on the Characteristics of Cultural Consumption of College Students in Taizhou

作　　者：卢静 马浩然 孙紫燕 成龙 彭雅琳 LU Jing;MA Hao-ran;SUN Zi-yan;CHENG Long;PENG Ya-lin(Business School,Taizhou Institute of Sci.&Tech.,NJUST,Taizhou 225300,China)

机构地区：[1]南京理工大学泰州科技学院商学院,泰州225300

出　　处：《价值工程》2020年第21期38-39,共2页Value Engineering

基　　金：2019年大学生创新创业项目,“泰州大学生文化消费特征研究”,项目编号XJ2019100,项目负责人:马浩然,导师:卢静。

摘　　要：文章以泰州地区250名在读大学生为研究对象,重点研究其文化消费类型、消费水平、消费动机、影响因素内容,基于调查问卷数据,分析泰州大学生文化消费的特征。调查发现泰州大学生文化消费整体消费水平不高,消费类型偏娱乐性和功利性,基于此提出相关建议,引导大学生树立正确的消费观,推动文化消费产业健康发展。This article takes 250 college students in Taizhou as the research object, focuses on their cultural consumption types,consumption levels, consumption motivation and influencing factors. Based on the questionnaire data, the characteristics of cultural consumption of college students in Taizhou are analyzed. The survey finds that the overall consumption level of Taizhou college students’ cultural consumption is not high, and the consumption type is more entertaining and utilitarian. Based on this, relevant suggestions are proposed to guide college students to establish a correct consumption concept and promote the healthy development of the cultural consumption industry.

关 键 词：大学生 文化消费 消费特征 

分 类 号：C91[经济管理]