新型主流媒体的基本特征、构建路径与价值实现  

New Mainstream Media’s Basic Characteristics,Construction Path and Value Realization

作　　者：肖叶飞 XIAO Ye-fei(School of Journalism and Communication,Anhui Normal University,Wuhu 241000,China)

机构地区：[1]安徽师范大学新闻与传播学院,安徽芜湖241000

出　　处：《编辑之友》2020年第7期52-57,共6页Editorial Friend

基　　金：国家社会科学基金青年项目“媒介融合的政策选择与规制体系研究”(13CXW008)。

摘　　要：新型主流媒体是凭借内容优势、资源优势与品牌优势,通过流程优化、平台再造,新旧媒体一体化发展,各种媒介资源、生产要素有效整合,信息内容、技术应用、平台终端、管理手段共融互通,形成具有强大传播力、影响力、引导力、公信力的全媒体。新型主流媒体在媒体形态、传播内容、平台终端方面具有显著特点,形成了一次生产、多渠道传播、多元增值的融合新闻生产机制,需要在组织架构、商业模式、资本运营等方面不断创新。New mainstream media become all-media with strong communication power,influence,capacity,guiding force,and credibility depending on content,resource and brand advantages as well as the integrated develop of old and new media through process optimization and platform reconstruction,which effectively integrates all kinds of resources,production factors,information content sharing,technology application,platform and terminal.The new mainstream media have remarkable characteristics in terms of media form,communication content,terminal channels,and have formed an integrated news production mechanism of one-stage production,multichannel release and multiple appreciation,which requires constant innovation in organizational structure,business model,capital operation and other aspects.

关 键 词：新型主流媒体 融合新闻生产 中央厨房 构建路径 

分 类 号：G206[文化科学—传播学]