“宗教﹢旅游”突破文旅融合发展瓶颈--以乐山佛教文化旅游为例  

Religion and Tourism for Breaking the Bottleneck in Integrated Development of Cultural-tourism--A Case Study of Leshan Buddhist Cultural Tourism

作　　者：张舸[1] ZHANG Ge(Leshan Vocational and Technical College,Leshan 614000,Sichuan)

机构地区：[1]乐山职业技术学院,四川乐山614000

出　　处：《攀枝花学院学报》2020年第4期48-52,共5页Journal of Panzhihua University

基　　金：2019年度扬州市社科研究重点课题“扬州康养医疗器械产业一体化发展研究”。

摘　　要：宗教与旅游的深度融合,对宗教文化的保护和发展起着积极的推动作用。乐山宗教文化资源丰富,特别是以乐山大佛为代表的弥勒文化和以峨眉山普贤道场为代表的普贤文化,底蕴深厚,发展宗教文化旅游得天独厚。通过对乐山宗教文化旅游现状、发展宗教文化旅游优势等方面实地调研,结合乐山丰富的自然、人文资源特色,探究整合宗教与旅游资源,实施"宗教﹢旅游"深度融合战略,探索文旅融合发展的实践路径,对推进乐山宗教文化由资源优势向旅游产业优势转变,提升旅游业文化内涵,具有重要的现实意义。In-depth integration between religion and tourism plays an active role in the protection and development of religious culture. Leshan is endowed with abundant religious and cultural resources in developing religious cultural-tourism;especially the Maitreya culture represented by Leshan Buddha,Puxian culture represented by Emei Mountain Puxian Dojo. Through a field investigation into the status quo and advantages of developing religious cultural-tourism in Leshan,it integrates the abundant characteristic natural and social resources in order to study the in-depth strategy of integration between religion and tourism,explores the practice approach of integration between culture and tourism. As a result,it is of important practical significance in promoting the superiority transition from religious resources to tourism industry as well as improving its cultural connotations.

关 键 词：宗教 旅游文化 乐山 佛教 禅茶 

分 类 号：F590[经济管理—旅游管理]