共享汽车的价值网图景  

Value Network Prospect of CarSharing

作　　者：吴海平 Wu Haiping

机构地区：[1]上海汽车集团股份乘用车公司,上海市200231

出　　处：《时代汽车》2020年第13期4-6,共3页Auto Time

摘　　要：共享汽车是互联网共享经济最为杰出的最后三公里车行解决方案。本文运用价值网理论分析了企业竞争生态在智能手机时代的不断演变,在此基础上揭示了共享汽车的价值网内在结构:客户是如何参与价值创造的。从而实证分析了价值网理论模型与商业模式创新的完美结合。Car sharingis the most outstanding last mile travel solution during the Internet sharing economy.Based on the value net theory,this paper analyzes the evolution of enterprise competition ecology in the era of smart phone,and on this basis,reveals the internal structure of value sharing network:how customers participate in value creation.The empirical analysis of the perfect combination of value net theory model and business model innovation is given in the article.

关 键 词：价值网 共享汽车 客户驱动 

分 类 号：F42[经济管理—产业经济]