新冠肺炎疫情对医疗卫生产品电商消费的影响研究——基于阿里巴巴采购指数的VAR模型分析  

A Study on the Impact of COVID-19 on the E-commerce Consumption of Medical and Health Products:an Analysis of VAR Model Based on Alibaba Purchasing Index

作　　者：陈堂[1] 陈光 陈鹏羽 CHEN Tang;CHEN Guang;CHEN Pengyu(School of Economic and Management,Southwest Jiaotong University,Chengdu 610031,China;School of Public Affairs and Law,Southwest Jiaotong University,Chengdu 610031,China;School of Continuing Education,Sichuan Institute of Industrial Science and Technology,Deyang 618500,China)

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]西南交通大学公共管理与政法学院,四川成都610031 [3]四川工业科技学院继续教育学院,四川德阳618500

出　　处：《信阳师范学院学报（哲学社会科学版）》2020年第4期25-30,共6页Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社科基金项目(16CGL006)。

摘　　要：基于新冠肺炎疫情对各行各业产生巨大冲击的背景,选择医疗卫生产品电商采购指数建立VAR模型,分析新冠肺炎疫情对医疗卫生产品电商消费冲击的影响。分析发现:新冠肺炎疫情促进了医疗卫生产品电商消费需求增长,为医疗卫生产品电商销售带来了契机,供应商和消费者对医疗卫生产品电商消费起到显著的正向影响。疫情对医疗卫生产品消费的冲击影响具有时间属性、短期性和外生性特征,随着时间的推移逐渐变化,并具有时滞性效应。为了有效地控制新冠肺炎疫情,合理引导医疗卫生产品电商消费,可以采用“推式技术”推送防疫宣传知识;以消费数字化转型应对公共突发卫生事件,提高医疗产业链应对突发情况的弹性和速度;利用疫情防控时空差异和时滞效应,扩大医疗防控物资的生产和出口;利用信息技术,合理布局产业结构。In the background of the huge impact of COVID-19 on various industries,the medical and health product e-commerce procurement index was selected to establish a VAR model to analyze the impact of COVID-19 on the medical and health product e-commerce consumption.It was found that COVID-19 had an impact on e-commerce consumption of medical and health products,which has a time attribute,gradually changing over time and having a time-lag effect.In order to control the epidemic situation of COVID-19 effectively,recommendations were made to reasonably guide the consumption of medical and health goods by e-commerce.

关 键 词：新冠肺炎疫情 医疗产品消费 阿里巴巴采购指数 VAR模型 

分 类 号：F207[经济管理—国民经济]