“这礼是成都”--2019首届成都博物馆文创IP联名设计大赛  

SELECTED AWARD-WINNING WORKS OF “THE GIFT OF CHENGDU”--THE 1ST CHENGDU MUSEUM CULTURAL AND CREATIVE IP COLLABORATION DESIGN COMPETITION

出　　处：《包装与设计》2020年第4期68-78,共11页Package & Design

摘　　要：好的文创作品承载着文化和历史,是展现中国文化和城市底蕴的载体。我国国务院、文化部和国家文物局都推出了博物馆开发文创的鼓励政策。截至2018年12月,故宫文创产品研发超1.1万件,文创产品收入在2017年已达15亿元。在故宫文创的带动下,近几年来,众多的城市博物馆纷纷开始在如何做好文创开发、提高民众的文化体验、让文创更好地融入博物馆的运营等方面,进行了积极的探索和实践。Hosted by Chengdu Museum,co-organized by Sichuan Advertising Association,and undertaken by Black Ant Design,the largest cultural and design agency in Southwest C hina,"The Gift of Chengdu"-The 1st Chengdu Museum Cultural and Creative IP Collaboration Design Competition was launched in August,2019.

关 键 词：国家文物局 设计大赛 文化体验 博物馆 文创产品 故宫 鼓励政策 

分 类 号：G26[历史地理—考古学及博物馆学]