文创产品设计助力婺州窑活态传承  

Cultural Creative Product Design Helps the Live Inheritance of Wuzhou Kiln

作　　者：吴瑕[1] 索奕双[2] 董志存 WU Xia;SUO Yishuang;DONG Zhicun(Jinhua Polytechnic,Jinhua 321007,China;Jinhua Hantao Cultural Development,321000,China)

机构地区：[1]金华职业技术学院,浙江金华321007 [2]金华职业技术学院艺术创意学院,浙江金华321007 [3]金华市汉陶文化发展有限公司,浙江金华321000

出　　处：《金华职业技术学院学报》2020年第4期82-86,共5页Journal of Jinhua Polytechnic

基　　金：2017年浙江省文化厅科研项目“基于婺州窑活态传承的文创产品设计研究”(zw2017040),2017年浙江省教育厅一般科研项目“婺州窑文创产品设计与教学研究”(Y201738090)。

摘　　要：本文从文创产品设计助力非遗活态传承的角度出发,以浙中地区的非遗代表之一的婺州窑为研究对象,研究婺州窑传承的现状及难点,提出通过文创产品设计助力婺州窑文化的传承与发展之理念,总结婺州窑文创产品设计要点与方法,探讨婺州窑文创产品设计的发展模式和传播途径。Based on Wuzhou kiln, one of the representatives of non-heritages in central Zhejiang,this article analyzes the status of Wuzhou kiln in the process of living inheritance and adapting to marketization on the basis of extensive investigation, and discusses Wuzhou kiln’s cultural innovation New model of product design development. Specifically, based on the current development concept and experience of the integration of non-legacy and cultural and creative product design, the design elements,design points and methods of Wuzhou kiln cultural and creative products are refined and summarized,and the product connotation and brand operation effectiveness are improved and simultaneously constructed. A government-led collaborative development mechanism with school-enterprise cooperation as a means.

关 键 词：婺州窑 文创产品 设计 

分 类 号：J219[艺术—美术]