乌镇景区网络关注度动态演变与空间差异分析  

Dynamic Evolution and Spatial Differences of Network Attention in Wuzhen Scenic Area

作　　者：许艳 陆林 赵海溶 XU Yan;LU Lin;ZHAO Hairong(School of Geography and Tourism,Anhui Normal University,Wuhu 241000,Anhui,China;School of Resource and Environment,Anqing Normal University,Anqing 246133,Anhui,China;School of Tourism Management,Sun Yat-sen University,Zhuhai 519082,Guangdong,China)

机构地区：[1]安徽师范大学地理与旅游学院,中国安徽芜湖241000 [2]安庆师范大学资源环境学院,中国安徽安庆246133 [3]中山大学旅游学院,中国广东珠海519082

出　　处：《经济地理》2020年第7期200-210,共11页Economic Geography

基　　金：国家自然科学基金重点项目(41930644);安徽省自然科学研究重点项目(KJ2017A371);安徽省自然科学基金项目(1808085QD99);文化和旅游部师资人才培养项目(WLRCS2019-023)。

摘　　要：利用“百度指数”数据共享平台获取2013—2017年中国大陆31个省区的乌镇景区网络搜索指数,结合区域经济差异测算指标研究分析了乌镇景区网络关注度的空间差异特征及其影响因素。研究发现:①全国乌镇景区网络关注度总体呈现出波动态势,下半年较上半年起伏较大。季节性差异显著,但近年来的热门综艺、国际盛会等“大事件”引致旅游流基本平衡了淡季关注落差。②各地区的乌镇景区网络关注度总体表现为“东高、西低”的空间分布特征,其中,西部地区的季节性差异最为凸显。③东部、中部、西部三大区域乌镇景区网络关注度存在显著差异。区域间差异逐年递减,集聚程度趋向缓和;区域内关注较为分散,空间结构相对均衡。④乌镇景区网络关注度时空差异是经济发展水平、网络发达程度、社会人口统计特征、气候舒适度和地理空间距离等因素综合影响的结果。Taking 31 regions of the Chinese mainland as the scope of research,the'Baidu Index'data sharing platform was used to obtain the Wuzhen scenic area network search index from 2013-2017.The dynamic evolution and spatial difference of network attention of Wuzhen scenic area were analyzed by combining the index of regional economic disparity.The study found that,1)The overall attention of Wuzhen scenic area shows a fluctuating trend,the second half of the year is more fluctuating than the first half,and the seasonal differences are extremely significant.However,'big events',like variety shows and international events,have caused the tourism flow to basically balance the gap in the light season in recent years.2)The network attention of each area presents a spatial distribution characteristic,namely higher in the east and lower in the west.What's more,the seasonal differences in regional network attentions are relatively large,and the western region is the most prominent.3)There are significant differences in the attention of Wuzhen scenic area in the eastern,central and western regions.The difference between regions decreases year by year,and the degree of agglomeration tends to ease.The attention in the region is relatively scattered and the spatial structure is relatively balanced.4)The spatial and temporal differences in network attention in Wuzhen scenic area are the result of the combined effects of economic development,network development,social and demographic characteristics,climate comfort,and geospatial distance.

关 键 词：乌镇景区 百度指数 网络关注度 大数据 游客流量 季节集中度 互联网+旅游 

分 类 号：F59[经济管理—旅游管理]