内蒙古冰雪产业SWOT分析及高质量发展研究  

A Study on the SWOT Analysis and High-quality Development of the Winter Sports Industry in Inner Mongolia

作　　者：马晓军[1] MA Xiao-jun(Inner Mongolia Academy of Social Science,Hohhot 010051,Inner Mongolia)

机构地区：[1]内蒙古自治区社会科学院,内蒙古呼和浩特010010

出　　处：《集宁师范学院学报》2020年第3期36-39,共4页Journal of Jining Normal University

摘　　要：2022年冬奥会的举办,为冰雪城市发展带来了新契机,以大众消费观的转变——旅游热——冬季游高涨的时代背景为视角,可以看出奥运会和大众旅游时代必会给“祖国正北方,亮丽内蒙古”的得天独厚冰雪资源带来很大的机遇、挑战和期许。基于此,利用SWOT分析法对内蒙古的冰雪产业进行优势(strength)、劣势(weakness)、机遇(opportunity)、威胁(threat)方面的因素分析,提出内蒙古冰雪产业高质量发展的对策,并进行研判和展望。Cities as the venue of the 2022 Winter Olympics will embrace a new opportunity of development.From the perspective of historical background(the habit changing of mass consumption,the popularity of tourism,and the roar of winter tourism),it can be said that great opportunities,challenges and expectations will be brought to Inner Mongolia,the magnificent northern city of China with advantaged winter resources,by the Olympics and the era of mass tourism.Based on this,the SWOT(strength,weakness,opportunity,and threat)analysis is applied to conduct the factor analysis on the winter sports industry of Inner Mongolia,some countermeasures and related study,determination and expectations are proposed for the high-quality development of the winter sports industry of Inner Mongolia.

关 键 词：内蒙古 冰雪产业 高质量发展 

分 类 号：F121.3[经济管理—世界经济] F062.9