任务导向型网络打卡:新媒体时代的数据化生活与自我管理  

Online Task-oriented Check-in:Datafication and Self-management in the Age of New Media

作　　者：孙文峥[1] Sun Wengzheng

机构地区：[1]南京大学新闻传播学院,南京210023

出　　处：《南京社会科学》2020年第6期100-107,131,共9页Nanjing Journal of Social Sciences

基　　金：国家社科基金青年项目“智能手机使用对青少年移动学习生活方式的影响研究”(19CXW036)的阶段性成果。

摘　　要：任务导向型网络打卡正在成为新媒体时代一个日益广泛且频繁的媒介实践。本研究将其作为一种自追踪,是人们通过智能终端展开的一段自我书写。研究发现,任务导向型打卡是参与主体在与商业逻辑、新媒体文化以及多元他者的融汇、整合、交织中所经历的具有时间跨度的媒介仪式。传媒、市场、社交平台编织的知识话语丛穿插重叠,共同铺陈了关于个人竞争力、自我关照、自我提升等方面的认知语境,持续催发打卡模式的"内聚力"和"群体动力"。记录本身成为了生活仪式,映射着日常生活的规律性和秩序感。而参与者在这一动态的过程中通过自我动员、自我展现和自我管理逐步实现自我优化和自我塑造。Online task-oriented check-in has been gaining popularity recently.This research takes online task-oriented check-in as a form of self-tracking,a digitized self-documentation through mobile applications.It is a media practice with a certain duration integrating commerce,culture and multiple others online.The participants engaged would confront an information circle where competitiveness,self-care and self-realization promoted by media,market and social media are being emphasized,pushing them to make improvements and achieve certain goals.The practice itself reflects the order of life.Participants are also aware that through self-motivation,self-presentation and selfmanagement in this dynamic process,they gradually achieve self-knowledge,self-optimization and self-identity.

关 键 词：任务导向型网络打卡 数据化生活 自我管理 

分 类 号：G209[文化科学—传播学]