数字资本主义时代的“另类媒体”及其社会价值——以“Club 2.0”为个案  

Alternative Media and Its Social Value in Digital Capitalism Era:A Case Study of Club 2.0

作　　者：胡骞 HU Qian(Communication School of Fujian Normal University,Fuzhoo,Fujian,350117,China)

机构地区：[1]福建师范大学传播学院,福建福州350117

出　　处：《浙江树人大学学报》2020年第4期89-93,98,共6页Journal of Zhejiang Shuren University

摘　　要：从另类媒体兴起的社会背景入手,以奥地利广播公司(ORF)创设的辩论节目Club 2.0为例,考察其实践与创新,进而揭示另类媒体的根本属性与社会价值。数字资本主义与社交媒体平台的"共谋"、"参与式"意识形态与用户所有权的矛盾、互联网商业逻辑与公共逻辑之间的根本分歧,是西方另类媒体的主要缘起背景。摒弃商业和娱乐运作思维的Club 2.0,其创新举措体现在跨媒体叙事传播、协同生成节目内容、重塑辩论的时空关系和"遗忘"用户数据。但另类媒体无法调和民主寄托与生存困顿之间的矛盾,不能与主流媒体构成实质性的抗衡,其在政治和经济层面的民主期许只能得到有限影响。Starting from the social background of the rise of alternative media, this paper takes the debate program Club 2.0 by the Austrian Broadcasting Company(ORF) as an example to examine its practice and innovation, and to reveal the fundamental attributes and social value of alternative media. The contradiction between the user ownership and the "collusion" and "participation" ideology of digital capitalism and social media platforms, and the fundamental disagreement between Internet business logic and public logic are the main origin background of western alternative media. Abandoning business and entertainment operation thinking, the innovative measures of Club 2.0 are reflected in the cross-media narrative communication, collaboratively generating program contents, reshaping the space-time relationship of the debate, and "forgotten" user data. However, alternative media cannot reconcile the contradiction between democratic sustenance and survival difficulties, and cannot constitute substantial countermeasures with mainstream media. Thus, its democratic expectations at the political and economic levels can only be realized to a limited extent.

关 键 词：另类媒体 数字资本主义 批判媒介 民主 

分 类 号：C912.63[经济管理] G206[社会学]