网络剧产业生态圈特性和构成要素分析  

Analysis of the characteristics and elements of the network drama industry ecosystem

作　　者：王志轩 Wang Zhixuan(Wuhan University,Wuhan 430072,Hubei)

机构地区：[1]武汉大学,湖北武汉430072

出　　处：《卫星电视与宽带多媒体》2020年第10期124-126,共3页Satellite TV & IP Multimedia

摘　　要：随着互联网我国的进一步普及,网络剧产业在我国正在蓬勃发展。截至2018年底,网络视频用户规模达6.12亿,占网民总体的73.9%。我国网络剧市场已经进入了成熟发展的阶段。本文综合运用了产业生态圈理论对我国的网络剧发展的现状进行了分析。借助产业生态圈理论的框架对网络剧产业的市场主体进行了归纳,分析各产业要素之间的关系,总结出了网络剧产业生态圈的特征与性质,表现为共生性、进化性和溢出效应。With the further popularization of Internet in China,the network drama industry is booming in China.By the end of 2018,the number of online video users reached 612 million,accounting for 73.9%of the total Internet users.China’s online drama market has entered a mature stage of development.This paper comprehensively uses the theory of industrial ecosystem to analyze the current situation of the development of network drama in China.With the help of the framework of industrial ecosystem theory,this paper sums up the market main body of network drama industry,analyzes the relationship between various industrial elements,summarizes the characteristics and nature of network drama industry ecosystem,which is manifested as symbiosis,evolution and spillover effect.

关 键 词：网络剧 产业生态圈 构成要素 

分 类 号：G21[文化科学—新闻学]