媒介品牌视野下近代新闻纸发展探索  

Media Brand and the Way of Modern Newsprint Exploration

作　　者：王天根[1] Wang Tiangen(School of Journalism and Communication,Anhui University,Hefei Anhui,230039)

机构地区：[1]安徽大学新闻传播学院,安徽合肥230039

出　　处：《山东师范大学学报（社会科学版）》2020年第3期108-117,共10页Journal of Shandong Normal University(Social Sciences)

基　　金：国家社会科学基金重大项目“不列颠图书馆藏中国近代珍稀文献辑录、校勘并考释”(15ZDB038);“2018年安徽省学术和技术带头人及后备人选科研资助项目”(Z020144008)的阶段性成果。

摘　　要：近代新闻纸探索涉及沟通中外与学习西方新知。相关命题关联标准化趋向下的新闻生产及传媒品牌的建构。近代新闻纸"达新知"涉及西学东渐语境,也关联传媒品牌盈利及其与国民财富增长的原因分析。由此探索近代新闻纸寻求富强的使命担当,以及经典传媒品牌在舆情向背中扮演的角色及其主体性发挥,从而在救亡或启蒙路径抉择中反省其得失成败的历史经验。Nowadays, the attention of the academic circles pays more attention on China and studying abroad, mainly focuses on the relationship between newspapers and periodicals, knowledge production and information processing, with content involving manufacturing consensus. Modern newspapers and periodicals, which are more international and innovative, have a close relationship with new news production and even knowledge production that are different from the traditional ones. On the backdrop of the eastward transmission of Western sciences, modern newspapers and periodicals are related to the reconstruction of the relationship between the state and society, as well as the construction of the media brand itself. In the choice of saving the nation or enlightenment, the paper outlines the role of modern media brand in public sentiments, and reflects on the historical experience of mass media’s subjectivity in historical changes and its success or failure through the analysis of classic media brand.

关 键 词：救亡图存 近代新闻纸 媒介品牌 新知 富强 

分 类 号：G215[文化科学—新闻学]