新媒体时代CBA联赛比赛直播研究  

CBA League match live broadcast in new media era

作　　者：张伟[1] ZHANG Wei(Shandong Sport University, Jinan 250102, Shandong, China)

机构地区：[1]山东体育学院,山东济南250102

出　　处：《山东体育科技》2020年第3期57-61,共5页Shandong Sports Science & Technology

摘　　要：对CBA联赛的新媒体直播进行研究,分析其产生背景,重点研究其发展现状,并将其与传统媒体直播进行比较,强调新媒体平台在直播CBA联赛方面的优势,同时也指出了新媒体平台的不足之处;就CBA联赛利用新媒体平台进行赛事直播的未来发展趋势以及如何利用新媒体直播平台来扩大CBA联赛的影响力、打造CBA品牌给出建议。After the reform of China's sports policy in 2015,the new media platform gained the rights to broadcast various sports events.The new media flooded into the live broadcast of sports events,injecting a new vitality into the broadcast of sports events in China,making sports broadcast from the traditional TV media gradually move towards the era of new media mobile terminals.This article mainly studies the new media live broadcast of the CBA League,analyzes its background,focuses on its development status,and compares it with traditional media live broadcasts.It emphasizes the advantages of the new media platform in the live broadcast of CBA leagues,and also points out the shortcomings of the media platform provide some reference suggestions on the future development trend of the CBA League using the new media platform for live broadcast of the game and how to use the new media live platform to expand the influence of the CBA League and build the CBA brand.

关 键 词：CBA联赛 新媒体 网络直播 体育直播 

分 类 号：G841[文化科学—体育训练]