深度解析汽车零配件店铺运营优化之导购转线上解决方案  

Deep Analysis of Auto Parts Store Operation Optimization of Shopping Guide to Online Solution

作　　者：薛浙瀛[1] XUE Zhe-ying(Zhejiang Agricultural Business College,Shaoxing 312088,China)

机构地区：[1]浙江农业商贸职业学院,浙江绍兴312088

出　　处：《中小企业管理与科技》2020年第17期156-157,共2页Management & Technology of SME

基　　金：2019年院级一般项目:课程名称:《绍兴市汽车零配件店铺布局合理化分析与处理》,项目编号:KY201905。

摘　　要：新冠肺炎疫情冲击下汽车零配件实体店铺的销售额下滑,传统的汽车零配件销售渠道亟须转型和优化。论文通过分析汽车零配件店铺运营现状,探索一条新的运营模式,采用线上导购的方式进行零配件营销,以期回归正常的市场形态,获得良好的经济效益。Under the impact of COVID-19,sales of auto parts physical store have fallen,and traditional auto parts sales channels urgently need to be transformed and optimized.By analyzing the operation status of auto parts store,this paper explores a new operation mode,using online shopping guide mode for parts marketing,so as to return to the normal market form and obtain good economic benefits.

关 键 词：汽车零配件 实体店铺 线上销售 市场 

分 类 号：F724.6[经济管理—产业经济]