体育旅游小镇的源起、内涵与路径选择  

Origin,Connotation and Path Choice of Sports Tourism Towns

作　　者：张晓磊 ZHANG Xiaolei(Dept. of Economics and Management, Shanghai Institute of Physical Education, Shanghai 200438, China;Sports Industry Development Research Center, Henan University of Finance, Economics and Law, Zhengzhou 450046, China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]河南财经政法大学体育产业发展研究中心,河南郑州450046

出　　处：《体育成人教育学刊》2020年第3期44-48,共5页Journal of Sports Adult Education

基　　金：河南省软科学研究项目(182400410129);河南省高等学校青年骨干教师培养计划。

摘　　要：对体育旅游小镇的源起、内涵以及培育路径进行了研究。研究认为,体育旅游小镇的内涵包括以下五个方面:体育产业与旅游产业的深度融合;特色体育旅游产业集聚;体育旅游小镇多元功能的叠加与融合;浓厚的人文气息和优美的生态环境;建设机制的灵活与创新。提出了体育旅游小镇的发展路径:挖掘、整合和优化体育旅游资源,为体育旅游小镇建设奠定坚实基础;解析产业关联,重塑产业融合价值链,实现体育产业与旅游产业的深度融合;明晰产业定位,聚焦优势主导特色体育旅游产业,打造体育旅游产业集聚区;构建体育旅游小镇文化形象体系,彰显小镇发展的文化自信;加强和完善体育旅游小镇治理体系建设;坚持以“人的城镇化”为核心的发展理念,推动以人为本的城镇化建设进程。The origin,connotation and cultivation path of sports tourism towns are studied.The research holds that the connotation of the sports tourism town includes the five aspects of the deep integration of sports industry and tourism industry,the agglomeration of characteristic sports tourism industry,the superposition and integration of multiple functions of sports tourism towns,the strong humanistic atmosphere and beautiful ecological environment and the flexibility and innovation of construction mechanism.The paper puts forward the development path of sports tourism town,i.e.,excavating,integrating and optimizing sports tourism resources,laying a solid foundation for the construction of sports tourism town,analyzing the industrial connection,reshaping the industrial integration value chain,realizing the deep integration of sports industry and tourism industry,making the industrial position clear,focusing on the dominant characteristics of sports tourism industry,building sports tourism industry agglomeration area,building a sports tourism town cultural image system,highlighting the cultural self-confidence of small town development,strengthening and improving the construction of sports tourism town governance system,adhering to the urbanization of people as the core of the development concept and promoting the process of people-oriented urbanization construction.

关 键 词：体育旅游小镇 源起 内涵 培育路径 

分 类 号：G80-05[文化科学—运动人体科学]