欠发达地区图书出版业产品线优化策略——以山西图书出版业为例  

Optimization Strategy of the Book Production Line of Publishing Industry in Less-Developed Areas of China:Taking Shanxi Publishing Industry as An Example

作　　者：贾新田 JIA Xin-tian(Shanxi Publishing and Media Group,Taiyuan 030001,China)

机构地区：[1]山西出版传媒集团,山西太原030001

出　　处：《编辑之友》2020年第8期8-12,共5页Editorial Friend

摘　　要：与先进地区的图书出版业相比,欠发达地区的图书出版业整体水平相对落后,产品线建设也存在很多问题。文章以山西图书出版业为研究对象,在分析其面临的宏观形势、梳理产品线建设存在问题的基础上,提出产品线的优化策略,为欠发达地区图书出版业产品线建设提供参考。Compared with the publishing industry in developed areas,the publishing industry in the less-developed areas is backward relatively,and there are many problems in the construction of book production line.Based on analyzing the macro-situation and sorting out the existing problems,this paper takes Shanxi publishing industry as the research object,puts forward the optimization strategy of book product line,and provides helpful ideas for the construction of book production line of publishing industry in less-developed areas.

关 键 词：欠发达地区 图书出版业 产品线优化 

分 类 号：G230[文化科学]