8K电视可能的困局与机遇  

Possible Difficulties and Opportunities for 8KTV

作　　者：陈响园[1] 刘鑫 CHEN Xiang-yuan;LIU Xin(School of Chinese Literature,Lanzhou University,Lanzhou 730000,China)

机构地区：[1]兰州大学文学院,甘肃兰州730000

出　　处：《编辑之友》2020年第8期30-35,共6页Editorial Friend

摘　　要：8K电视技术为广大消费者和电视产业带来了全新的视听可能。但与此同时,8K电视也将面临内容消费精英化、互联网去中心化大潮、产业技术落地难等诸多困局。长期来看,电视产业将走向以超高清技术为代表的“巨屏经济”和以移动互联网技术为代表的“小屏经济”两种模式,内容用户也将相应出现多极化分裂局面,需要电视产业权衡自身特点,理性选择发展路线,从实际出发,从全局出发,平衡好内容创新、技术升级和互联网基因嫁接等关键节点,不能偏执于某一方面。8K ultra-high-definition technology brings a whole new range of audiovisual possibilities to consumers and the television industry.But at the same time,8K ultra-high-definition technology will also face many difficulties such as the elitism of content consumption,the wave of Internet decentralization,and the difficulty of the landing of industrial technology.In the long run,the TV industry will move towards two models:the "giant screen economy" represented by "ultra-high-definition" technology and the "small screen economy" represented by mobile Internet technology.The television industry needs to weigh its own characteristics and choose rationally.The development route is based on the actual situation and the overall situation,as well as balances key nodes such as content innovation,technology upgrade,and Internet gene grafting.It cannot be paranoid in one aspect.

关 键 词：8K电视 超高清 5G 产业链 互联网 

分 类 号：G220[文化科学]