美国篮球文化对我国高校篮球产业发展的影响研究  

Research on the Development of College Basketball in China base on American Basketball Culture

作　　者：刘延淼[1] 杜鑫[1] 李顺蛟 LIU Yanmiao;DU Xin;LI Shunjiao(Heilong jiang University of Finance and Economics,Harbin,Heilong jiang Province,150025;Kunlun Tourism College of Heilong jiang Institute of Technology,Harbin,Heilong jiang Province,150001)

机构地区：[1]黑龙江财经学院,黑龙江哈尔滨150025 [2]黑龙江工程学院昆仑旅游学院,黑龙江哈尔滨150001

出　　处：《当代体育科技》2020年第18期205-206,共2页Contemporary Sports Technology

基　　金：黑龙江省艺术科学规划课题(项目名称:我国高校篮球运动发展与美国篮球文化的传播影响研究,项目编号:2019B098)。

摘　　要：当前,中国和美国篮球文化以及篮球运动发展还存在一定差异,尤其是篮球运动产业在我国的发展明显落后于美国。针对这一情况,为促进我国篮球运动产业的发展,必须要在学术研究和产业实践规模研究基础上,探索有效的发展路径。在本次研究中,重点探讨美国篮球文化对我国高校篮球运动产业发展的影响,以能够促进我国高校体育的可持续发展。At present,there are some differences in basketball culture and development between China and the United States,especially in the development of basketball industry in China,which is obviously behind the United States.In order to promote the development of basketball industry in China,it is necessary to explore an effective development path on the basis of academic research and industrial practice scale research.In this study,we focus on the influence of American Basketball Culture on the development of college basketball in order to promote the sustainable development of college sports in China.

关 键 词：高校篮球运动 美国篮球文化 篮球产业 NBA 启示 

分 类 号：G813[文化科学—体育学] G817