应对绿色电商物流中投机行为改进的针锋相对博弈策略  

Improve the Tit for Tat Game Strategy to Deal with the Speculation in Green E-commerce Logistics

作　　者：侯俊飞 钟映竑[1] HOU Jun-fei;ZHONG Ying-hong(School of Management,Guangdong University of Technology,Guangzhou 510520,China)

机构地区：[1]广东工业大学管理学院,广东广州510520

出　　处：《物流工程与管理》2020年第7期146-148,共3页Logistics Engineering and Management

摘　　要：近年来,随着绿色供应链可持续发展政策的推出,绿色物流也进入众多企业长远发展的视野中。在政府大力推行绿色新政的过程中,企业中存在一定的投机套利行为。对于电商企业和物流企业,采用何种策略推进绿色物流的发展是一个难点。文中吸收了经典针锋相对博弈策略的思想,设计了一种包含两种策略的混合策略,它不仅具有传统物流策略的强势手段,同时兼顾绿色物流策略的可持续发展性。文中建立了演化博弈模型,仿真实验分析表明,改进的针锋相对策略能够有效地抑制企业中的投机行为,促进绿色物流技术在供应链中的推广。With the introduction of the sustainable development policy of green supply chain in recent years,green logistics has also entered the field of vision of many companies in the long-term development.In the process of the government s vigorous promotion of the Green New Deal,there are certain speculative arbitrage behaviors among enterprises.For e-commerce companies and logistics companies,it is difficult to adopt strategies to promote the development of green logistics.This article absorbs the idea of classic tit-for-tat game strategy,and designs a hybrid strategy that contains two strategies.It not only has a strong means of traditional logistics strategy,but also takes into account the sustainable development of green logistics strategy.In this paper,an evolutionary game model is established.Simulation experiments show that the improved tit-for-tat strategy can effectively suppress speculation in enterprises and promote the promotion of green logistics technology in the supply chain.

关 键 词：绿色物流 演化博弈 改进的针锋相对策略 

分 类 号：F251[经济管理—国民经济]