创业网络对前瞻型-反应型顾客商业模式设计的影响——城市等级的调节作用  

Effects of Entreperneurial Network on Proactive-Responsive Customer Business Model Design--Moderation of City Tier

作　　者：李锐[1,2] 于晴 陶秋燕 LI Rui;YU Qing;TAO Qiuyan(Harbin University,Harbin 150086;China Tourism Academy,Bejjing 100005;University of International Business and Economics,Beijing 100029;Beijing Union University,Beijing 100101)

机构地区：[1]哈尔滨学院外国语学院,哈尔滨150086 [2]中国旅游研究院产业经济研究所,北京100005 [3]对外经济贸易大学公共管理学院,北京100029 [4]北京联合大学管理学院,北京100101

出　　处：《经济与管理研究》2020年第6期119-130,共12页Research on Economics and Management

基　　金：国家社会科学基金重大项目“创新驱动发展战略与'双创'研究”(2015YZD03);黑龙江省教育科学规划重点课题“认证背景下建立毕业生质量反馈机制用于持续改进的构建与实证研究”(GJB1319068);石河子大学高层次人才项目“兵团城市化发展与‘创新创业’研究”(RCSK2018C01)。

摘　　要：以200家高新技术行业的创业企业为研究对象,本文验证创业企业关系网络对商业模式设计的影响及企业城市等级在其间发挥的调节效应。按照企业网络特征,本文将创业企业关系分为关系深度、关系广度和关系高度,探讨并验证三维创业关系对前瞻型顾客与反应型顾客商业模式设计的差异化影响。研究发现,关系深度、关系广度均与两种商业模式设计显著正相关;关系高度与反应型顾客商业模式设计存在显著的正相关作用;其中企业城市等级在关系广度与两种商业模式设计间扮演着复杂的调节作用,在关系深度与反应型顾客商业模式设计间发挥着正向调节作用。Based on 200 high-tech firms,the study explores the effects of entrepreneurial network on proactive and responsive customer business model designs,and moderation of the city tier between them.Then,according to the corporate network characteristics,the entrepreneurial network is divided into three dimensions:tie depth,tie breadth and tie height,and the effects of these dimensions on the proactive and responsive customer business model designs are explored and testified respectively.The findings indicate tie depth and tie breadth both have positive effects on the two business model designs;tie height has an positive effect on responsive customer business design;the city tier has complex moderation effects between tie breadth and two business model designs,and positive moderation effect between tie depth and responsive customer business model design.

关 键 词：关系深度 关系广度 关系高度 商业模式设计 城市等级 

分 类 号：F406.3[经济管理—产业经济]