基于SWOT分析法对农村农产品物流发展机制研究  

Research on the Development Mechanism of Rural Agricultural Products Logistics Based on SWOT Analysis

作　　者：郝丽 高旺 HAO Li;GAO Wang(School of Management,Xi'an University of Finance and Economics,Xi′an 710100,China)

机构地区：[1]西安财经大学管理学院,陕西西安710100

出　　处：《物流科技》2020年第8期25-28,32,共5页Logistics Sci-Tech

摘　　要：随着经济飞速的发展,农业作为国民经济的基础产业发挥着举足轻重的作用,而农产品又是农村经济的基础,直接推动整个数字化农产品物流的发展方向,对改善农村经济具有至关重要的作用。文章以宝鸡市农村农产品物流为研究对象,针对该地物流发展机制中存在的问题,采用SWOT分析法从物流的运输、配送、流通加工、装卸搬运、仓储和信息等相关物流环节进行机制研究,提出制约宝鸡市农村农产品物流发展的主要因素,并对物流发展中存在的问题提出改进措施,该研究可以提升宝鸡市农村农产品物流的经济发展水平,对数字化物流的发展奠定基础。With the rapid development of economy,agriculture plays a pivotal role as the basic industry of the national economy.Agricultural products are the foundation of the rural economy,directly promoting the development direction of the entire digital agricultural product logistics.It plays an important role in improving the rural economy.This paper takes the rural agricultural products logistics of Baoji as the research object,aiming at the problems existing in the logistics development mechanism of this area,uses the SWOT analysis method to study the logistics mechanism from the transportation,distribution,circulation processing,loading and unloading,storage,information and other related logistics links,puts forward the main factors for the development of rural agricultural products logistics of Baoji and the improvement measures was proposed to improve the problems existing in the logistics development.The research could improve the economic development level of rural agricultural products logistics in Baoji,and lay a foundation for the development of digital logistics.

关 键 词：农村农产品 物流机制 SWOT分析法 

分 类 号：F252.8[经济管理—国民经济]