疫情下标准化助推农产品产地直供模式发展  

Standardization Promotes the Development of Agricultural Products Direct Supply from Origin under the Epidemic

作　　者：张倩 ZHANG Qian(Guangdong Polytechnic College,Zhaoqing 526070,China)

机构地区：[1]广东理工学院,广东肇庆526070

出　　处：《物流科技》2020年第8期84-86,共3页Logistics Sci-Tech

基　　金：2019年度广东省普通高校青年创新人才类项目(2019WQNCX140);2018年度广东省普通高校青年创新人才类项目(2018WQNCX230);2018年度广东省普通高校特色创新类项目(2018WTSCX182);2019年度广东理工学院“创新强校工程”科研项目(2019GKJTD002)。

摘　　要：受疫情影响,多地出现城市供不应求、农村待销滞销的农产品供需矛盾,为居民基本生活和农业生产经营带来了严峻的挑战。但是,危机中同样蕴含着商机,基于电子商务平台的农产品产地直供模式将农户的供给信息与消费者的需求信息直接对接,消除了传统流通模式中的许多中间环节,提高农产品供应链的流通效率,凭借其自身优势迎来了急速上升的发展期。未来,借助产地端、流通环节和消费端的标准化建设,产地直供模式将进一步提高农产品质量,推动规模化和品牌化,实现农民增收。Under the epidemic,the contradiction between supply and demand of agricultural products has been increasingly conspicuous in many areas.The demand for agricultural products exceeds the supply in the city,but they are unsalable in the country at the same time.It brings serious challenges to agricultural production and residents living.However,the crisis also means the business opportunities.Based on the e-commerce platform,agricultural products direct supply from origin docks the information of supply and demand.It can improve the circulation efficiency of agricultural supply chain by simplifying the links of the traditional circulation mode.So it develops quickly rely on its own advantages.In the future,with the help of standardization construction in origin,circulation and consumption,agricultural products direct supply will further improve the quality of agricultural products.It promotes the scale and branding of agriculture,and really increase farmers'income.

关 键 词：农产品滞销 产地直供 农民增收 标准化 

分 类 号：F304.3[经济管理—产业经济]