我国冰雪文化产业发展现状问题与路径探寻  

Status quo and path exploration of the development of China's ice and snow culture industry

作　　者：邰峰 周雅[2] 郑宏伟 TAI Feng;ZHOU Ya;ZHENG Hongwei(Tsinghua University, Beijing 100084, China;Liaoning Normal University, Dalian 116029, Liaoning, China)

机构地区：[1]清华大学,北京100084 [2]辽宁师范大学,辽宁大连116029

出　　处：《山东体育学院学报》2020年第3期33-40,共8页Journal of Shandong Sport University

基　　金：辽宁省社会科学规划基金(L18DTY004);辽宁省“十三五”教育科学规划基金(JG18JD298)。

摘　　要：主要采用文献、数据统计、逻辑推理等方法,从当前我国冰雪文化产业发展现状、趋势、需求与价值等视角,探寻冰雪文化产业发展中的主要问题与不足:1)冰雪文化普及度呈现区域差异;2)缺乏对传统冰雪文化的保护;3)冰雪文化产业链未形成;4)冰雪专业人才匮乏;5)冰雪文化产业市场消费动力不足。基于以上分析,提出了我国冰雪文化产业发展的对策和路径:1)普及、弘扬与传承冰雪文化;2)建立完善冰雪文化产业链;3)建立完善的培养冰雪专业人才制度体系;4)借鉴外国传统冰雪文化的保护与传承理念;5)加强冰雪文化产业可持续性发展。Based on literature review,data statistics,andlogical reasoning,the authors explored the main problems and shortcomings in the development of ice and snow culture industry from the perspectives of the current development status,trends,needs and values of China's ice and snow culture industry:1)Popularization degree of ice and snow culture showing regional differences;2)lack of protection for traditional ice and snow culture;3)ice and snow culture industry chain is not formed;4)lack of ice and snow professionals;5)insufficient consumption of ice and snow culture industry market;and propose countermeasures and development path:1)popularize,promote and inherit the ice and snow culture;2)establish and improve the ice and snow culture industry chain;3)establish a sound system for training ice and snow professionals;4)learn from the concept of protection and inheritance of foreign traditional ice and snow culture;5)strengthen the sustainable development of the ice and snow culture industry.

关 键 词：冰雪文化产业 产业链 专业人才 市场消费 保护传承 

分 类 号：G80-052[文化科学—运动人体科学]