互联网+背景下民族传统体育旅游的评价指标体系研究  

Research on Evaluation Index System of National Traditional Sports Tourism under the Background of Internet+

作　　者：乔克满 莫明竹 QIAO Ke-man;MO Ming-zhu(School of Physical Education,Chaohu University,Hefei Anhui 238024)

机构地区：[1]巢湖学院体育学院,安徽合肥238024

出　　处：《数字技术与应用》2020年第7期225-228,共4页Digital Technology & Application

基　　金：安徽省哲学社会科学研究项目(AHSKQ2015D57)。

摘　　要：采用文献研究、德尔菲法等研究方法,在互联网+行动计划为背景下,分析民族传统体育旅游发展的驱动因素,发现民族传统体育旅游驱动因素多样化,操作层面因素驱动作用增强的现象。研究构建了由3项1级指标,13项2级指标,41项3级指标组成的民族传统体育旅游评价指标体系。进而对安徽省民族传统体育旅游进行实证评价,认为政策导向、潜在市场培育、文化遗产保护价值、稀缺奇特性、评价机制、信息技术运用等指标为民族传统体育旅游发展的核心驱动因素。Using literature research,Delphi method and other research methods,under the background of Internet+action plan,analyze the driving factors of the development of traditional national sports tourism,and find that the traditional driving factors of national traditional sports tourism are diversified,and the driving effect of factors at the operational level is enhanced.The research constructed a national traditional sports tourism evaluation index system composed of 3 first-level indicators,13 secondlevel indicators,and 41 third-level indicators.Furthermore,it conducts an empirical evaluation of traditional sports tourism in Anhui Province,and believes that policy orientation,potential market cultivation,cultural heritage protection value,scarcity and unique characteristics,evaluation mechanism,and application of information technology are the core driving factors for the development of traditional sports tourism.

关 键 词：民族传统体育 体育旅游 互联网+ 

分 类 号：G812.47[文化科学—体育学]