大数据背景下智慧旅游管理模式探讨  

Smart Tourism Management Model Under Big Data Background

作　　者：常睿[1] 黄洁琼[2] 张楠 殷敬淇 CHANG Rui;HUANG Jie-qiong;ZHANG Nan;YIN Jing-qi(Deparrment of Adult Education,Chengde Petroleum College,Chengde 067000,Hebei,China;Finance Office,Chengde Petroleum College,Chengde 067000,Hebei,China;Hebei Normal University for Nationalities,Chengde 067000,Hebei,China)

机构地区：[1]承德石油高等专科学校成人教育部,河北承德067000 [2]承德石油高等专科学校财务处,河北承德067000 [3]河北民族师范学院,河北承德067000

出　　处：《承德石油高等专科学校学报》2020年第3期73-76,85,共5页Journal of Chengde Petroleum College

摘　　要：智慧旅游是伴随现代信息技术与智能科技发展而诞生的一种新型旅游管理模式,其核心在于对大数据的应用。但由于我国智慧旅游管理模式发展时间尚短,无论在管理模型构建还是管理措施方面都存在许多不足,这就需要我们不断加强对其的研究和实践探索。本文从大数据的含义和特点出发对大数据背景下旅游业发展的机遇作出分析,又阐述了当前智慧旅游在大数据应用方面的不足,进而对智慧旅游管理模型的构建和管理模式的改善进行了探讨。Smart tourism is a kind of new tourism management model,which was born with modern information technology and smart technology development.The core is the application of big data.Due to the less developing time of smart tourism management model in China,there are a lot of shortages in management model’s construction and management methods.It is worthy to do some continuous researches and practical exploitation about it.This paper starts with the definition and characteristics of big data and analyses the affections of tourism industry under big data background.It mainly discusses the improvement ways in management model’s construction and methods in smart tourism and represent the weakness of big data application in smart tourism.

关 键 词：智慧旅游 大数据 智慧城市 信息技术 

分 类 号：F592[经济管理—旅游管理]