社区嵌入式目的地居民主观幸福感探测与亲旅游行为研究——正、负影响感知的调节效应  

Research on Subjective Well-being Detection and Pro-tourism Behavior of Residents in Community Embedded Destination:The Conditional Effect of Positive and Negative Perception

作　　者：李东[1] 王玉清 陈玥彤 黄丹 代传煊 LI Dong;WANG Yuqing;CHEN Yuetong;HUANG Dan;DAI Chuanxuan(School of Tourism, Xinjiang University of Finance & Economics, Urumqi 830012, China)

机构地区：[1]新疆财经大学旅游学院,乌鲁木齐830012

出　　处：《地域研究与开发》2020年第4期109-114,共6页Areal Research and Development

基　　金：新疆维吾尔自治区自然科学基金项目(2020D01A37);新疆维吾尔自治区高校科研计划项目(XJEDU2020SY017)。

摘　　要：社区嵌入式目的地具有游客访问与居民生产生活方式同步性、交互性和共享性的显著特征,选择这一类型案例地进行研究能够更加真实地探测目的地居民主观幸福感的影响因素及其与亲旅游行为之间的关系。基于目的地居民视角,以新疆喀什噶尔古城居民为研究对象,采用结构方程模型,运用SPSS 24.0和AMOS 24.0进行分析,定量研究目的地居民主观幸福感的影响因素及其在旅游正、负影响感知情境下与亲旅游行为的关系。研究表明:(1)经济状况、社区环境和社区归属感显著正向影响社区嵌入式旅游目的地居民的主观幸福感;(2)按照影响目的地居民主观幸福感的路径系数排序,经济状况(0.672)>社区环境(0.187)>社区归属感(0.116);(3)目的地居民旅游正面影响感知对主观幸福感与亲旅游行为之间具有正向调节作用;(4)目的地居民旅游负面影响感知对主观幸福感与亲旅游行为之间具有负向调节作用。对目的地居民主观幸福感提升以及亲旅游行为引导提出对策建议。Community embedded destination has significant characteristics of synchronism,interactivity and sharing between tourists’visit and residents’production and lifestyle.Choosing this type of case study can more truly explore the relationship between subjective well-being of destination residents and their pro-tourism behaviors.Based on the perspective of destination residents,this study,investigating 370 valid samples,using structural equation model and SPSS 24.0 and AMOS 24.0 to analyze the data,attempts to quantitatively study respondents’relative perception of influencing factors of subjective well-being and their relationship with pro-tourism behaviors in the context of perceived positive and negative influences of tourism.The research shows that:(1)Economic status,community environment and sense of community have a significant positive impact on the subjective well-being of residents of community embedded tourism destinations;(2)According to the path coefficients that affect the subjective well-being of destination residents,economic status(0.672)>community environment(0.187)>community sense of belonging(0.116);(3)Tourism positive impact perception positively moderates the effect of subjective well-being on pro-tourism behavior;(4)Tourism negative impact perception negatively moderates the effect of subjective well-being on pro-tourism behavior.Based on the above conclusions,this paper proposes corresponding countermeasures and suggestions for the improvement of subjective well-being of destination residents and guidance of pro-tourism behavior.

关 键 词：社区嵌入式目的地 主观幸福感 亲旅游行为 喀什噶尔古城 

分 类 号：F592.0[经济管理—旅游管理]