地方高校“双螺旋”电子商务人才培养体系的构建  

Research on the “Double Spira” Cultivation System of E commerceMajors in Municipal Universities

作　　者：石季辉[1] 杨振华[1] 崔梦婷 SHI Jihui;YANG Zhenhua;CUI Mengting(Faculty of Business,Huzhou University,Huzhou 313000,China;Huzhou Technical College,Deqing 313216,China)

机构地区：[1]湖州师范学院商学院,浙江湖州313000 [2]湖州市技师学院,浙江德清313216

出　　处：《湖州师范学院学报》2020年第6期73-78,共6页Journal of Huzhou University

基　　金：教育部高等教育司产学合作协同育人项目(201702129005,201702129016);浙江省高等教育课堂教学改革研究项目(kg2015409);湖州师范学院课程改革项目(JY19086)。

摘　　要：地方高校电子商务专业人才培养模式的有效性、合理性一直难以得到普遍认同。受生物分子学基因理论启发,以湖州师范学院电子商务专业人才培养模式改革为背景,提出了“双螺旋”电子商务应用型人才培养模式。模式基本特征为:针对地方经济特征设计,理论与实践两条主线在整个培养方案中处于同等地位,相互支撑,在理论与实践的微观组织上呈现螺旋上升式展开。经过一届学生的运行,初步表现出较好的运行效果,可供同类型地方高校参考。The effectiveness and rationality of the training mode of the major of e commerce in municipal colleges and universities have been difficult to be commonly recognized.Inspired by the biological molecular gene theory,the"double helix"cultivation mode of e commerce applied talents was put forward on the background of the reform of e commerce talent cultivation mode in Huzhou University.The basic characteristics of the model are as follows:according to the design of local economic characteristics,the two main lines of theory and practice play the same role in the whole training program and support each other,presenting a spiral expansion in the micro organization of theory and practice.After four years operation of the students of 2014,the initial performance of a better effect.

关 键 词：地方高校 电子商务 培养体系 

分 类 号：G648.4[文化科学—高等教育学]