篮球教学培养潜在体育消费者新内涵的研究  

A research on the new connotation of basketball teaching to cultivate potential sports consumers

作　　者：赵文博 李小龙[2] ZHAO Wenbo;LI Xiaolong(Basic Education Department of Liaoning Technical University,Huludao 125105,Liaoning,China;National Basketball Academy of Shandong Institute of Phyncat Education,Rizhao 276825,Shandong,China)

机构地区：[1]辽宁工程技术大学基础教学部,辽宁葫芦岛125105 [2]山东体育学院国家篮球学院,山东日照276825

出　　处：《辽宁体育科技》2020年第4期165-168,共4页Liaoning Sport Science and Technology

摘　　要：运用文献资料、实地访谈等方法,探讨通过篮球教学培养潜在体育消费者的可能性。研究发现:由于社会篮球消费需求的不断扩大,篮球教学与消费之间的关系显现,凸显了篮球教学培养球迷的重要性。篮球教学与消费意识培养的融合是篮球教学改革的方向之一。要重视篮球教学在激发学生运动兴趣、培育青少年运动技能以及引导青少年养成健康体育消费习惯等方面的重要性。By using the methods of document and field interview, this paper discusses the possibility of cultivating potential sports consumers through basketball teaching. The results show that the relationship between basketball teaching and consumption is obvious due to the continuous expansion of social basketball consumption demand,which highlights the importance of basketball teaching to cultivate fans. Big fans have three features: they love to play basketball and can play it;they have the idea of lifelong sports;they have the basketball culture consumption consciousness. The fusion of basketball teaching and consumption consciousness is one of the directions of basketball teaching reform. We should pay attention to the importance of basketball teaching in stimulating students’ interest in sports, cultivating teenagers’ sports skills and guiding them to develop healthy sports consumption habits.

关 键 词：篮球教学 体育消费 体育产业 

分 类 号：G841[文化科学—体育训练]