自媒体时代高职院校网络舆情引导机制构建  

Construction of Guiding Mechanism of Network Public Opinion in Higher Vocational Colleges in We-Media Era

作　　者：刘鹏茹 张伟龙 李荣娴[1] Liu Pengru;Zhang Weilong;Li Rongxian(Department of Discipline Inspection Supervision and Audit,Hebei Jiaotong Vocational and Technical College,Shijiazhuang 050035)

机构地区：[1]河北交通职业技术学院纪检监察审计处,石家庄050035

出　　处：《河北交通教育》2020年第2期54-56,共3页Hebei Traffic Education

基　　金：2013年度河北省社会科学基金项目“河北省高职院校网络舆情分析与管理机制研究”,项目编号:HB13GL042。

摘　　要：从高职院校大学生网络舆情角度出发,分析在校大学生信息获取方式和存在问题,厘清自媒体时代网络舆情相关概念。通过文献研究和实地调查分析高职院校舆情特点,应用危机管理理论和传播学理论,构建自媒体时代高校网络舆情引导机制。该机制有利于职业院校开展舆情管理和精细化管理,促进校园稳定和高质量发展。From vocational college students’perspective of online public opinion,this article analyzes information acquisition methods and existing problems among them,and clarifies relevant concepts of online public opinion in the We-Media era.In addition,characteristics of public opinion in vocational colleges are analyzed through literature research and on-the-spot survey.And a mechanism guiding network public opinion at colleges and universities in We-Media era is set up by applying crisis management theory and communication theory.This mechanism is conducive to public opinion management,refined management,a stable campus environment and high-quality development in vocational colleges.

关 键 词：网络舆情 自媒体 多元化 

分 类 号：G647[文化科学—高等教育学]