Analysis of Outlets Retail Market Based on Chinese Tourists  

作　　者：DAI Jingyu DAI Hongyu XIE Yutong 戴竞宇;戴鸿宇;谢雨彤(College of International Tourism and Management, City University of Macao, Macao 999078, China;College of Art Design and Media, Sanda University, Shanghai 201209, China;College of Statistics and Mathematics, Zhejiang Gongshang University, Hangzhou 310018, China;Center of Art Education, Shanghai University of Medicine & Health Sciences, Shanghai 201318, China)

机构地区：[1]College of International Tourism and Management,City University of Macao,Macao 999078,China [2]College of Art Design and Media,Sanda University,Shanghai 201209,China [3]College of Statistics and Mathematics,Zhejiang Gongshang University,Hangzhou 310018,China [4]Center of Art Education,Shanghai University of Medicine&Health Sciences,Shanghai 201318,China

出　　处：《Journal of Donghua University(English Edition)》2020年第3期263-270,共8页东华大学学报（英文版）

摘　　要：Outlets are a new challenge to the retail industry after the continuous development of the market economy.However,academic research on outlets is very scarce.The purpose of this research is to study the relationship between outlets'marketing methods and customer perception.This research cooperates with Shanghai International Fashion Education Center(SIFEC),and conducts convenience sampling on the research objects as the samples.By using quantitative research methods and questionnaire survey tools,the researchers studied the relationships among experience marketing,perceived value,customer satisfaction and loyalty of customers to outlets.The research found that outlets'experience marketing will influence customer perceived value effectively and affect consumer satisfaction and loyalty indirectly.

关 键 词：OUTLETS sustainable development brand marketing statistical analysis quantitative analysis 

分 类 号：C93[经济管理—管理学] TS941.12[轻工技术与工程—服装设计与工程]