多维度衍生视角下博物馆角色IP设计开发研究  

Design and Development of Museum Character IP from the Multi-dimensional Derivative Perspective

作　　者：刘月蕊[1] 贾诗敏 赵蔚[1] LIU Yue-rui;JIA Shi-min;ZHAO Wei(Donghua University,Shanghai 200051,China)

机构地区：[1]东华大学,上海200051

出　　处：《包装工程》2020年第16期254-259,共6页Packaging Engineering

基　　金：2019上海市艺术科学规划一般项目“通过博物馆品牌集群建设促进‘上海文化’品牌的发展”(YB2019G05);2018年东华大学人文社科繁荣计划项目“未来博物馆的品牌策略和趋势设计”(107-10-0108019)。

摘　　要：目的研究博物馆角色IP设计中的要点,以满足角色IP的多维度衍生开发需求,实现博物馆的角色IP经济良性发展,帮助博物馆完成文物藏品的创新转化及品牌文化推广。方法通过调研国内外博物馆角色IP领域的发展现状,分析目前博物馆角色IP的设计问题,归纳角色IP形象的多维度衍生品形式,总结满足衍生需求的角色IP设计要点,论述适合博物馆角色IP发展的存续之道。结论在博物馆的角色IP形象设计之初,需要考虑后续衍生品开发的需求,兼顾数字衍生形式、线下实体衍生形式、线下体验活动形式三种衍生形式,适应线上多元媒体平台并开发适合线下实体化的产品,以丰富的内容及多渠道传播,实现博物馆角色IP的可持续开发,让博物馆借助角色走入大众生活。It aims to study the keys in design of museum character IP,satisfy the multi-dimensional derivative development of character IP,achieve benign development of character IP from museums and help museums in innovation conversion of cultural collection and promotion of brand culture.It investigated the current development status of museum character IP in the world,analyzed the design problems of current museum character IP,concluded the multi-dimensional derivative forms of museum character IP,summarized the design keys for character IP meeting the derivative needs,and discussed the survival way of museum character IP in future development.At the beginning of designing museum character IP,it is required to consider the future needs on development of derivative product.It also needs to give consideration to forms of digital derivation,off-line entity derivation and off-line experience,to adapt to online multi-media platform and offline entity product development,to achieve sustainable development of museum character IP with rich content and widespread dissemination,and to enable the museum to be known to the public by virtue of character.

关 键 词：博物馆 角色IP 多维度开发 衍生设计 

分 类 号：J511[艺术—艺术设计]