“视错觉”设计方法在地域文创产品中的探究与实践  

Exploration and Practice of“Visual Illusion”Design Method in Regional Cultural and Creative Products

作　　者：任成元[1] 朱晓琳 宋林轩 REN Cheng-yuan;ZHU Xiao-lin;SONG Lin-xuan(Tiangong University,Tianjin 300387,China;Tianjin Chengjian University,Tianjin 300384,China;Tianjin TV Station,Tianjin 300221,China)

机构地区：[1]天津工业大学,天津300387 [2]天津城建大学,天津300384 [3]天津电视台,天津300221

出　　处：《包装工程》2020年第16期323-329,共7页Packaging Engineering

基　　金：天津市艺术科学规划项目“天津‘五大道’建筑语言在文创开发设计中的深度研究”(C18077)。

摘　　要：目的研究视错觉应用到地域文创产品设计中的规律与方法,并探索其价值。视错觉是艺术表现形式之一,以往主要应用在视觉传达设计当中,以突出视觉效果为目的。产品设计是以功能实现为主干,视觉如果出现误差会影响人对功能的正确判断。怎样既能发挥视错觉的优势又能有效服务产品设计的功能是此研究的核心,也是文章的创新点。方法从哲学的角度看视错觉与产品设计的关系,探究将视错觉运用到地域文创产品设计当中,巧妙地运用视错觉的优势,打破常规,反其道而行之。同时,运用语言学中的“双重否定等于肯定”的形式来突出产品功能的实现。同时这种表现方法默契地呼应地域文创产品情感化、趣味化、惊艳化,有效创意创新,从而打破市场同质化现象。总结其表现方法,设计服务生活,让文创产品变得“活泼”起来。结论从新的角度为产品设计方法学研究提供价值资料具有一定的实用意义。The paper aims to study the laws and methods of visual illusion applied to regional cultural and creative product design,and explore its value.Optical illusion is an art form,which was mainly used in visual communication design in the past,with the purpose of highlighting visual effect.The product design is based on the function realization.If the vision error occurs,it will affect the correct judgment of function.How to give full play to the advantages of visual illusion and effectively serve the function of product design are the cores of this study,and also the innovation of this paper.From the perspective of philosophy,the relationship between visual illusion and product design was explored,and visual illusion was applied to regional cultural and creative product design.The advantages of visual illusion were skillfully used to break the convention and go against it.At the same time,the form of“double negation equals affirmation”in linguistics was used to highlight the realization of product function.At the same time,this kind of performance method tacitly echoed the emotional,interesting,amazing and effective creative innovation of regional cultural and creative products to break the market homogenization phenomenon to summarize its expression method,design service life,make cultural and creative products become“lively”.From another point of view,it can provide valuable data for the research of product design methodology,and has certain practical significance.

关 键 词：视错觉 地域 文创产品 设计方法 

分 类 号：TB472[一般工业技术—工业设计]