粤港澳大湾区背景下体育与旅游协同发展研究——以“环粤港澳大湾区城市自行车挑战赛”为例  

Research on the Coordinated Development of Sports and Tourism Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area——take the“City Cycling Challenge Around Guangdong-Hong Kong-Marco Greater Bay Area”as an example

作　　者：许丽[1] XU Li(Department of sports management,Guangdong vocational and technical college of sports,Guangzhou 510663,China)

机构地区：[1]广东体育职业技术学院体育管理系,广东广州510663

出　　处：《广州体育学院学报》2020年第4期21-23,47,共4页Journal of Guangzhou Sport University

基　　金：广东省教育厅2018年广东高校重点平台和重大科研项目:“‘互联网+’时代粤港澳大湾区休闲体育产业的发展策略研究部分成果”(项目编号:2018GWTSCX035)。

摘　　要：运用文献资料法、实地考查法、访谈法等,深入分析了2018(首届)、2019(第二届)“环粤港澳大湾区城市自行车挑战赛”的背景意义和基本概况。介绍了环粤港澳大湾区城市自行车挑战赛的定位,最后重点分析了赛事与旅游协同发展的影响,提出体育与旅游的协同发展,形成体育旅游产业链,实现体育与旅游品牌共享,从而推动了赛事举办地体育旅游产业的发展,为大湾区发展做出贡献。By using the methods of literature review,on-the-spot investigation and interview,this paper analyzes the background significance and basic situation of 2018(the first)and 2019(the second session)of“City Cycling challenge around Guangdong-Hong Kong-Marco Greater Bay Area”.This paper introduces the positioning of the city bicycle challenge race around Guangdong,Hong Kong and Macao,and finally analyzes the impact of the coordinated development of sports events and tourism.It puts forward that the coordinated development of sports and tourism can form a sports tourism industry chain and realize the sharing of sports and tourism brands,so as to promote the development of sports tourism industry and make contributions to the development of Guangdong-Hong Kong-Marco Greater Bay Area.

关 键 词：粤港澳大湾区 体育与旅游 协同发展 

分 类 号：G80[文化科学—运动人体科学]