Franchising—Paradigm of the Enterprise in the 21st Century  

作　　者：Jozef Orgonáš Róbert Rehák 

机构地区：[1]University of Economics in Bratislava,Bratislava,Slovakia

出　　处：《Management Studies》2020年第2期110-115,共6页管理研究（英文版）

摘　　要：Franchising as a specific form of business is one of most interesting and perspective forms of doing business in the 21st century.The present circumstances on the market touched by the crisis require(expected in 2021)the permanent looking for the certainty for the enterprises.One of it is franchising.It concerned the classical closed vertical distribution system,which is managed on contractual basis and one of the system members,named franchisor,connects some levels in the production-distribution chain.His partner is a franchisee.Both partners are searching for the optimal level of correlative relationship.It is a dynamic commercial system,which represents a modern form of cooperation between the enterprises.Franchising is regarded as a progressive marketing strategy.It is one of few forms of entrepreneurship without stagnation in the crisis period,as well.

关 键 词：ENTREPRENEURSHIP business competitiveness of company FRANCHISING 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]