体验经济视角下实体书店的空间设计研究  

Research on the Space Design of Physical Bookstores based on Experience Economy

作　　者：张尧 秦岩[1] 郦大方[1] ZHANG Yao;QIN Yan;LI Dafang

机构地区：[1]北京林业大学园林学院

出　　处：《住区》2020年第4期126-133,共8页Design Community

摘　　要：文章分析了实体书店所面临的困境,阐释了体验经济的概念,通过对新型实体书店具体案例进行分析,从娱乐性体验的空间功能设计、教育性体验的活动空间设计、审美性体验的空间环境设计、逃避性体验的互动空间设计四个方面研究书店空间设计,希望能为实体书店空间营造和商业转型提供参考。The study analyses dilemmas faced by physical bookstores.It explains the concepts of experience economy.By studying the specific cases of the new physical bookstores,the paper conducts research on space design from four aspects,the spatial function design based on the Entertainment Experience,the activity space design based on the Educational Experience,and the space environment design based on the Aesthetic Experience and interactive space design based on Escaping Experience.The paper is expected to provide references for space creation and commercial transformation of physical bookstores.

关 键 词：体验经济 阅读空间设计 实体书店转型 

分 类 号：TU247[建筑科学—建筑设计及理论]