创新获利理论新进展及其在文化创意产业的适用性研究  

New Development of the Profiting from Innovation theory and Its Applicability in Cultural and Creative Industries

作　　者：黄国群[1] 熊蕊 HUANG Guoqun;XIONG Rui(School of Intellectual Property,School of Communication,East China University of Political Science and Law,Shanghai 201620,China)

机构地区：[1]华东政法大学知识产权学院 [2]华东政法大学传播学院,上海201620

出　　处：《上海交通大学学报（哲学社会科学版）》2020年第4期85-94,共10页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

基　　金：国家社会科学基金重大项目“驱动国家知识产权战略的职务发明制度研究”(16ZDA076)。

摘　　要：蒂斯构建的创新获利理论经不断深入发展,在解释企业如何从技术创新中获取收益、进行创新管理等方面有较高价值。探讨创新获利理论在文化产业的适用规律,并针对其局限进行改进与拓展,对于讨论文化企业如何从创意中获利、展望我国文化产业的发展趋势有重要意义。文章在梳理评述创新获利理论发展脉络及趋势的基础上,分析其适用于文化产业的合理性,然后结合具体案例提炼出文化企业的内容获利策略,最后从内容核心、社会效益、资源衍生三个方面提出创新获利理论应用于文化产业的局限性,并进行相应的拓展与修正。The profiting from innovation theory developed by David Teece has continued to develop in depth, and it has a high value in explaining how companies obtain benefits from technological innovation and perform innovation management. It is of great significance to discuss the applicable law of the profiting from innovation theory in the cultural industry, and propose improvements and expansions in view of its limitations, in order to discuss how cultural enterprises can profit from creativity and look forward to the development trend of China’s cultural industry. Based on a review of the development context and trend of the profiting from innovation theory, this paper analyzed the rationality of the application of the profiting from innovation theory to the cultural industry. Then it proposed the content profit strategy of cultural enterprises based on specific cases. Finally, it put forward the limitations of applying the profiting from innovation theory to the cultural industry from content core, social benefits, and resource derivation, and made corresponding expansions and amendments.

关 键 词：文化产业创意获利 内容独占 配套性资产 

分 类 号：G124[文化科学]