全景生态视角的微博舆情传播本质:机理与规律  

An Analysis of the Essence of Weibo’s Lyric Communication from the Perspective of Panoramic Ecology

作　　者：张连峰[1,2] 王丹 张海涛[1,2] ZHANG Lian-feng;WANG Dan;ZHANG Hai-tao(School of Management,Jilin University,Changchun 130022,China;Information Resource Research Center,Jilin University,Changchun 130022,China)

机构地区：[1]吉林大学管理学院,吉林长春130022 [2]吉林大学信息资源研究中心,吉林长春130022

出　　处：《情报科学》2020年第8期16-22,34,共8页Information Science

基　　金：国家社会科学基金重大项目“大数据驱动的社交网络舆情主题图谱构建及调控策略研究”(18ZDA310)。

摘　　要：【目的/意义】为了更好地净化微博舆情,打造晴朗的微博空间,对微博的传播本质分析是至关重要的。【方法/过程】立足于生态学理论,引入全景生态的思想,通过理论推演和案例分析,从内在角度传播机理和外在角度传播规律两个维度,对微博舆情传播本质进行了全面剖析。【结果/结论】微博舆情传播本质分为传播机理和传播规律。传播机理包括传播路径、传播过程、传播模型;传播规律包括多米诺效应和羊群效应。【Purpose/significance】In order to better purify micro-blog public opinion and create a clear micro-blog space,it is very important to analyze micro-blog’s essence of communication.【Method/process】Based on the theory of ecology and panoramic ecology,through theoretical deduction and case analysis,the dissemination essence of microblog public opinion dissemination is comprehensively analyzed from the two dimensions of internal dissemination mechanism and external dissemination law.【Result/conclusion】The essence of microblog public opinion dissemination is divided into dissemination mechanism and dissemination law.The dissemination mechanism includes the dissemination path,the dissemination process and the dissemination model.The propagation law includes domino effect and herding effect.

关 键 词：全景生态 微博舆情 传播本质 传播机理 传播规律 

分 类 号：G206.3[文化科学—传播学]