婺源县旅游签到大数据研究——以新浪微博为例  

Study on Big Data of Tourism Check-in in Wuyuan County--Citing Sina Weibo as an Example

作　　者：尹曾曾 毛端谦[1] YIN Zengzeng;MAO Duanqian(Jiangxi Normal University School of Geography and Environment,330022,Nanchang,PRC)

机构地区：[1]江西师范大学地理与环境学院,南昌330022

出　　处：《江西科学》2020年第4期584-589,共6页Jiangxi Science

基　　金：江西省社会科学规划项目(13YJ46)。

摘　　要：随着社交媒体的迅速发展,旅游者在社交媒体平台上发布的旅游大数据越来越多。利用网络爬虫获取了婺源县2012—2020年的旅游签到数据进行研究。得到以下结论:婺源县游客的签到空间分布不均;春季游客签到最为活跃,尤其是3月、4月份签到率最高;女性游客签到率明显高于男性游客;外地游客签到率高于本地游客。为分析婺源的旅游流特征提供了一个新的角度,对于旅游地容量的管理、旅游地市场营销具有一定的参考价值。With the rapid development of social media,there are growing number of big tourism data on social media platforms post by visitors.Web crawler is used to collect the tourism check-in data in Wuyuan county from 2012 to 2020 in this paper.After analyzing the data,here comes to the conclusions:visitor check-in space distribution is uneven in Wuyuan county;Spring visitor check-in is the most active,especially the highest rate in March and April.The check-in rate of female tourists and foreign visitors are significantly higher than that of male tourists and local visitors.It provides a new angle for the study of the tourism flow characteristics of Wuyuan,which has certain reference value for the management of tourism site capacity and tourism site marketing.

关 键 词：婺源 微博签到 乡村旅游 大数据 

分 类 号：P208[天文地球—地图制图学与地理信息工程]