婺源景区网络关注度分析——基于百度指数的视角  

Analysis of Network Attention of Wuyuan Scenic Spot--From the Perspective of Baidu Index

作　　者：程金蕾 蒋文波 刘春燕[1] CHENG Jinlei;JIANG Wenbo;LIU Chunyan(School of Geography and Environment,Jiangxi Normal University,330022,Nanchang,PRC)

机构地区：[1]江西师范大学地理与环境学院,南昌330022

出　　处：《江西科学》2020年第4期590-595,共6页Jiangxi Science

基　　金：江西省社会科学规划项目(13YJ46)。

摘　　要：基于百度指数,选取婺源景区2012—2018年网络关注度数据,采用季节性集中指数(S)、周内分布偏移指数(T)、地理集中指数(G)和经济联系强度(L)4个指标,分析了婺源景区网络关注度时空分布特征及其影响因素。结果表明:1)景区网络关注度与客流量呈正相关,百度指数在某种意义上是客流量的前兆;2)景区网络关注度时间分布差异显著,年际变化上呈现“先快速增长,后急剧下降”的趋势;年内搜索淡旺季明显,呈现出以春季2—4月为旺季的“单峰型”形状;旅游黄金周内呈“金字塔”状变化,搜索顶峰在节前或节初1—2 d;工作周内,工作日缓慢上升达到峰值,周末快速下降;3)景区网络关注度在空间上集中分布于江西省内和其周边省份;4)油菜花主花期、节假日、两地经济联系强度、人均GDP是影响景区网络关注度的主因。Based on Baidu index,this paper selects the network attention data of Wuyuan scenic spot from 2012 to 2018,and analyzes the spatial-temporal distribution characteristics and influencing factors of Wuyuan scenic spot tourism network attention degree by using four indexes:seasonal concentration index(S),weekly distribution deviation index(T),geographical concentration index(G)and economic connection intensity(L).The results show that:1)there is a positive correlation between the degree of network attention and the passenger flow,and Baidu index is a precursor of passenger flow in a sense;2)There are significant differences in the time distribution of the network attention of scenic spots,showing a trend of"rapid growth first,then a sharp decline"in the interannual change;obvious in the search season in the year,showing a"single peak"shape with spring February to April as the peak search season;the golden week of tourism presents a"pyramid"shape,with the search peak at 1-2 days before the festival or at the beginning of the festival;within the working week,the working days slowly rise to reach Peak,rapid decline over the weekend;3)The network attention of scenic spots is mainly distributed in Jiangxi province and its surrounding provinces;4)The main flowering period of rape,holidays,economic connection strength between the two places,and per capita GDP are the main factors affecting the change of network attention of scenic spots.

关 键 词：百度指数 婺源景区 网络关注度 时空特征 影响因素 

分 类 号：F592.7[经济管理—旅游管理]