浅议全媒体时代“没落贵族”报纸如何吸引读者  

Disscution on the Development of Newspaper in the Era of All Media

作　　者：郭秀梅 GUO Xiu-mei(Chifeng Daily,Chifeng 024000,China)

机构地区：[1]赤峰日报社,内蒙古赤峰024000

出　　处：《赤峰学院学报（哲学社会科学版）》2020年第7期59-62,共4页Journal of Chifeng University：Philosophy and Social Science Chinese Edition

摘　　要：互联网以及信息时代的来临推进了新媒体的发展步伐,进入全媒体时代,在这一时代背景下,传统的新闻报社面临严重的生存压力,为此,报社新闻编辑工作者只有不断增强创新思维,树立以读者为导向的报纸编辑意识,加强各项新媒体技能的训练,熟练掌握各种电子操作设备,具备过硬的专业知识技能,才能更好地应对挑战,在夹缝中求得生存和发展。本文就新媒体背景下报社编辑进一步加强读者意识的途径进行了探讨。The advent of the Internet and the information age has promoted the development of new media and entered the era of all-media.Under this background,traditional news newspapers are facing severe survival pressure.In order to meet challenges and survive in the margins of society,a newspaper editor worker have to constantly strengthen the innovative thinking,establish the reader oriented newspaper editor consciousness,strengthen the training of various new media skills,familiar with all kinds of electronic equipment operation,have good professional knowledge and skills.This article discusses ways for newspaper editors to further enhance readers'awareness in the context of new media.

关 键 词：全媒体 报纸内容 报纸版面 读者意识 

分 类 号：G213[文化科学—新闻学]