代际反哺:农村中老年人信息寻求行为形成机制探索——基于突发公共卫生事件时期的实证研究  

Empirical Research on the Mechanism of Public Health Emergency Information Seeking Behavior Among Middle-aged and Elderly People in Rural Areas

作　　者：张大伟[1] 谢兴政 Zhang Dawei;Xie Xingzheng(Journalism School,Fudan University,Shanghai 200433;School of Humanities,Fujian University of Technology,Fuzhou 350118)

机构地区：[1]复旦大学新闻学院,上海200433 [2]福建工程学院人文学院,福州350118

出　　处：《图书情报工作》2020年第15期194-203,共10页Library and Information Service

摘　　要：[目的/意义]探索突发公共卫生事件中农村中老年人向正在接受高等教育的子辈寻求事件相关信息的代际反哺行为及其形成过程,以期为农村地区的风险信息的传播构建新路径,同时亦为政府部门进行乡村治理提供可实践的思路。[方法/过程]基于动机信息管理理论,重点关注突发公共卫生事件中农村中老年人的不确定性差异、焦虑、结果预期和效能是否会影响他们的信息寻求行为。同时,在获得相关信息后,他们是否会表现出信息采纳和信息传递的行为。在新冠肺炎疫情发生期间,利用问卷调查法收集数据,通过统计分析软件进行研究假设的验证。[结果/结论]通过分析发现,不确定性差异会引起农村中老年人的焦虑,进而影响其结果预期和效能,最后触发他们的信息寻求行为。他们亦会采纳和传递所获取的信息,以达到共同防疫的目的。[Purpose/significance]In the context of public health emergency,it is significant to explore the underlying mechanism of middle-aged and elderly people seek information from their children,which can build new path for the risk information communication in rural area,which also offers new insight of rural governance to the government.[Method/process]Based on the theory of motivated information management,it conducted the research model containing uncertainty discrepancy,anxiety,outcome assessments,efficacy,information seeking,information forwarding and information adoption.During the COVID-19 outbreak,the data was collected through the use of online survey and analysed by the statistical software.[Result/conclusion]The results reveal that uncertainty discrepancy can affect anxiety,and further negatively influence outcome assessments and efficacy.The information seeking behavior could be affected by efficacy.Additionally,they tend to adopt and forward the obtained information to prevent themselves together.

关 键 词：突发公共卫生事件 代际反哺 中老年人 农村地区 动机信息管理理论 

分 类 号：G206.2[文化科学—传播学]