新时代背景下户外运动组织市场准入机制研究  

Research on Market Access Mechanism of Outdoor Sports Organizations in the New Era

作　　者：傅钢强 冯祎中 周红伟 FU Gangqiang;FENG Yizhong;ZHOU Hongwei(Sports Training Department,Zhejiang Agriculture and Foresttry University,Hangzhou 311300,China;School of Economics and Management Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]浙江农林大学体育军训部,浙江临安311300 [2]上海体育学院经济管理学院,上海200438

出　　处：《南京体育学院学报》2020年第6期31-35,共5页Journal of Nanjing Sports Institute

基　　金：2019年高等学校国内访问学者教师专业发展项目(FX2019023)。

摘　　要：随着新时代人们消费需求的日益升级,攀岩、岩降和野营等户外运动项目得到快速发展。面对目前我国的户外活动组织现状,急需建立一套适合我国国情的户外活动组织市场准入机制。本研究首先对我国户外活动组织市场杂乱无序的现状进行了深入调查和分析,然后以问题为导向讨论了新时代户外运动组织市场的准入机制,最后从乡村振兴战略、体育扶贫工作和生态环境保护等多个维度进行进一步思考,为有效规范户外运动组织市场、实现户外运动产业的高质量融合发展奠定了坚实的理论基础。With the increasing consumer demand in the new era,outdoor sports such as rock climbing,rock fall and camping have been developed rapidly.Facing the current situation of outdoor activity organizations in my country,it is urgent to establish a market access mechanism for outdoor activity organizations that suits my country’s national conditions.Firstly,this study investigates and analyzes the disorder of the outdoor activity organization market in China.Then,the problem-oriented access system of outdoor sports organization market in the new era is constructed.Finally,from the implementation of the rural revitalization strategy,sports poverty alleviation work and ecological environmental protection and other dimensions to further indepth thinking,in order to effectively regulate the outdoor sports market organization,to realize the high-quality integrated development of outdoor sports industry has laid a solid theoretical foundation.

关 键 词：户外运动 市场 组织 准入 乡村振兴战略 体育扶贫 

分 类 号：G812.4、G80-05[文化科学—体育学]