反不正当竞争法如何规制视频刷量行为——评爱奇艺公司与飞益公司不正当竞争纠纷案  

How to Regulate the Video Brush with Anti-unfair Competition Act---Disputing the Unfair Competition between IQIYI Com.and Fei Yi Com.

作　　者：赵刚 ZHAO Gang(East China University of Political Science and Law,Shanghai 200050,China)

机构地区：[1]华东政法大学知识产权学院,上海200050

出　　处：《重庆电子工程职业学院学报》2020年第3期40-46,共7页Journal of Chongqing College of Electronic Engineering

摘　　要：视频刷量行为是互联网技术不断发展背景下滋生的一种不正当竞争行为。爱奇艺公司与飞益公司不正当竞争纠纷案是视频刷量行为的第一案,引发广泛关注。本案一审法院适用一般条款进行规制,二审法院认为视频刷量属于虚假宣传,不应适用一般条款。在另一起同样涉及视频刷量的案件中,法院适用新《反不正当竞争法》增加的互联网专条进行规制。视频刷量行为本质是通过伪造播放量数据,引发消费者对视频热度的错误认知,影响消费者选择的虚假宣传行为。在满足行为主体是经营者的前提下,应当通过虚假宣传而不是互联网专条或一般条款进行规制。The video brushing is an unfair competition behavior under the background of the continuous development of Internet technology.The unfair competition between IQIYI Company and Fei Yi Company is the first case of video brushing,which has aroused widespread concern.In this case,the Court of First Instance applies the general clause to regulate,and the Court of Second Instance considers that the amount of video brushing is false propaganda,so it should not apply the general clause.In another case,also involving the amount of video brushes,the Court uses the Internet specific articles added in the new Anti-unfair Competition Act to regulate it.The essence of video brushing behavior is to induce consumers’false cognition of video heat and influence the consumers’false propaganda behavior by falsifying the amount of playing data.Under the premise that the subject of satisfying behavior is the operator,it should be regulated by the cognition of false propaganda rather than Internet articles or general clauses.

关 键 词：视频刷量 虚假宣传 互联网专条 一般条款 

分 类 号：D922.294[政治法律—经济法学]